At the heart of every brand is a narrative. It is what engages people. At the heart of every consumer is a script. It is what defines people. The purpose of brand strategy is to decipher the two and bring them into alignment. Our brand planning approach is a combination of the strategic (‘how to achieve sustainable advantage?’) and the creative – how to do so in a way that will be differentiating and invigorating for the brand and the business
Today’s plans call for the integration of advertising, PR, and online marketing: brand strategy provides the underpinning that unites them behind a common purpose.
Brands need to communicate clearly their beliefs and promise. In a competitive marketplace a brand cannot expect to be noticed, it must earn the potential client or consumer’s attention. Only an integrated brand program can be relied upon to achieve this. Ant Hill’s concept of an integrated brand world is a place where brand positioning, naming, logo, graphics and communication work together to create a coherent and differentiating brand story.
Website Design and Programming
Public relations is constantly evolving. Ant Hill uses this to our advantage by activating these new tools and making up some of our own. At our core is media relations – securing articles in targeted publications, television and websites. Engaging the consumer or client through unique tactics is what helps us to be unique.
Awards and Speaking engagements