Freshen Your Thinking to Retain Your Best Clients
Piggy-backing off of our last post on how to choose the perfect PR agency, Victoria Harris from SpinSucks.com shares her insight on why and how showing loyalty to your already retained clients is more important than ever. With increased competiveness due to the challenging current economic status, agencies should not direct all of their focus [...]
What Should You Expect From Your PR Agency?
Anne Isenhower from Anne Isenhower Communications goes into great depth about what our clients should expect from us as their PR agency. From strong writing skills to developing thick skin, it was full of too much valuable information NOT to post and too hard to find any additions in this check- list; perfect for companies [...]
It’s Not Only What You Deliver (content), But Also How You Deliver It (creative)
As we continue to explore the marketing industry, it is important to remember that content and creative are part of the overall marketing strategy. How we deliver our clients’ content can make the difference between standing out among competitors or getting lost in the everyday hoop-la. “To make sure your team has enough time, explore [...]
What Does The Future Hold For Marketing?
This week we are mixing it up a bit and focusing a few blogs on branding and creative development. I came across a few great marketing-focused blogs and websites that gave insight on how to build a strong brand. Continuing with last week’s blog post on PR predictions for 2013, this week I will share [...]
PR Predictions for 2013
Happy New Year from all of us here at Ant Hill! 2012 was definitely an exciting and busy year full of new opportunities! Nicole Castro, with PRSA, took us on a stroll down PR memory lane with her post, “Friday Five.” She highlights five major PR trends in 2012 that are indicative of where public [...]